We live in a world where focus is more valuable than even your intelligence. If you watch most performers today, you watch most people in business today, you watch most people in your community today, and they are walking while checking their social feeds. They are addicted to the entertainment of video games. They are spending the best hours of their days, watching dancing cats on YouTube. It is incredible right now how consumed people are with their tiny white screens. And yet, if you look at the A-players, if you look at many of the most creative and productive people on the planet, they are doing and working in such vastly different ways. Because if you want to achieve the results only 5% achieve, you’ve got to think and produce and behave like only 5% of the people on the planet. And the best people on the planet in terms of creativity and productivity, are not spending their finest hours addicted to distraction. They are doing work that matters. They’re not doing fake work, they’re doing real work.
