The best of the best understand that when you take care of the relationship, the money takes care of itself. The best of the best understands that the business of business is truly connecting with other human beings. And so the most loving person, and I really wish I knew this at 20, being loving and being open and caring about other people and being absolutely obsessed about helpfulness to other people by delivering extreme amounts of value to them is not only the right thing to do. It not only uplifts your joy, it not only grows your self-confidence and makes you feel good when your head hits the pillow every night. It’s an amazing business strategy because then you develop these evangelists for your brand and these fanatical followers for your products because few things are as powerful as being in the presence of someone who genuinely cares, especially right now.
