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Insights to Help You Materialize Your Supremacy
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It's the people who operate in different ways that get the greatest things done. So to have the results only 5% of the population has, you've got to be willing to think and do and operate as 95% of people are not willing to think, do and operate. So I would say own your freakish nature. And if people say you're crazy or strange or weird because of your daily routines or your SOPs, your standard operating procedures, or your philosophies, smile at them, send them the best and continue on your path. Be a daily hero. And that sounds very simple, and it is simple, yet it speaks to the idea that we must release our victim nature in order to own our heroism. There are too many good people on the planet today that are card-carrying members of the cult of mediocrity. It's not because they're bad people, it's because they've fallen into the trap of believing the programming of the world around them. When we are little kids, we are born into genius, but too often we resign ourselves to mediocrity. When we're little kids. We want to do amazing things with our lives. We are quite intimate with our gifts and our talents. We are okay and comfortable in our own skin. We walk our own walk, we talk our own talk, we trust our instincts. But then as we advance through life, we get hurt, and the people around us tell us how to think, and they suggest to us if we live this way, we will live soaring lives. And over time we experience a brainwashing of sorts and a heart-washing, and we close ourselves down, and we start to steadily and incrementally we contract, we play small, and we restrict ourselves, and it becomes the great forgetting. We forget who we truly are, and we wonder why we don't feel joyful, and there's a lack of soulfulness in our lives, and we don't feel alive. And it's because we have betrayed ourselves. Stop giving away your power to external things because that's what victims do. And every single time you refuse to make an excuse or offer a complaint and you take your power back from a fear or something maybe you've been procrastinating on, you become more powerful. And if every single day you practice micro bravery and you do uncomfortable things and you vote for difficult projects, you steadily become the hero that you're meant to be. We get from life not what we want, but who we are. So build your warrior character, because life is a mirror, and we from life, not the things we hope for, we get from life who we are. And so I'm going to encourage you to focus on building what I call the four interior empires of Mindset, which is your psychology, Heartset, which is your emotionality, Healthset, which is your physicality, and Soulset, which is your spirituality. All external empires of prosperity or fame and fortune or applause or lifestyle, all exterior empires come from and flow from the four interior empires of Mindset, Heartset, Healthset and Soulset. If you want a world-class life, then develop a world-class interior core, because everything you do and everything you touch reflects who you are.
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The 25 Best Rules for Leadership
I thought I’d challenge myself to distill the real rules of leadership into the 25 best, after an adult life of working with many of the greatest companies and captains of industry in the world.
Let’s not waste a second—and jump right in:
1. When faced with a problem, a leader’s only option is to find a solution. And get the job done.
2. If you’re not making the people you lead greater, you’re not really leading. You’re only following.
3. You can change the world or you can play with your phone. You can’t do both.
4. Income and impact is the marketplace’s reward for the delivery of value and magic.
5. You can’t inspire your team and customers if you’re empty of inspiration. So run your calendar so you don’t drain yourself of inspiration. Ever.
6. You must believe in you, when nobody believes in you, until the entire planet believes in you.
7. The job of a leader is to walk into what’s uncomfortable, not away from it. Fear is simply freedom waiting for you to embrace it.
8. Instinct is more powerful than intellect and energy is more valuable than intelligence, when it comes to building a great business. And leaving a gorgeous legacy.
NOTE: I’ll be running my world-famous year-long mastermind The Mogul Accelerator for the FINAL time, beginning with the 3 day live summit in London on December 6th, 7th, and 8th. If you’re a successful entrepreneur who wants to be in a group of some of the greatest business-builders in the world and be mentored by me for a full year so your venture soars while you have the best year of your life then get your place here before we’re fully sold out.
9. If you’re not being laughed at a lot you’re not thinking very big.
10. The key to a domain dominant company isn’t your products and services but your values and culture. Focus on building an amazing ones and your people will live that message.
11. A key goal of business is to find a pain that many people suffer from and then solve it elegantly and efficiently. Solve people’s problems and they’ll pay you a fortune.
12. Rest for a leader isn’t a luxury but an absolute necessity. Genius-grade ideas show up not when you’re exhausted, but when you’re fresh.
13. Getting into the finest fitness of your life by exercise, nutrition and intelligent recovery isn’t a cost but an investment. Cheap costs more.
14. Reward is experienced in direct promotion to the amount of risk you’re taking. If you’re not having the level of winning you want, ask yourself if you’re taking enough risks each day.
15. No idea works for someone unwilling to do the work. The billionaires and top leadership teams I mentor are true masters of execution (not meetings!).
16. Success in leadership while losing your soulfulness and happiness is fool’s gold.
17. A difficult client is a fantatical fan in disguise. Turn the frustrated consumer around by wowing them.
18. Stop worrying so much about being interesting or liked and focus more on being interested and helpful. Leadership is not a popularity contest.
19. Grit, resilience and being relentless will help you rise to the top so much more than intelligence, good genes and lucky breaks. Persistency is the mother of mastery.
20. Join The 5AM Club! It’s a life-changing morning routine that has already helped tens of millions of people just like you consistently make their days magic. Own your mornings and you’ll win your days. Go ahead and get your copy of The 5AM Club book here and start reading it fast!
21. To lead fully is to serve greatly. Being useful to as many people as possible is the master skill of superb leaders. And it’s the gateway into joy, peace and true power. Trust me on this one. Please.
22. Life’s too short to wait for the perfect time to make your ethical ambitions real. Think big, start small and begin now.
23. Real leaders pursue a cause that’s larger than themselves. Ego-chasing is a limited game.
24. Build a great company and delight many customers yet don’t forget your family. Arriving at the top but being all alone will yield an empty victory.
25. Fortune favors the leader who disrupts. Please don’t fall so in love with your winning formula that you begin to fall in love with it.
I’ve worked hard on these rules (on my refueling break) because I really really really care about you and the rest of my readers globally.
I pray they serve you well! Please review them regularly, journal about the ones that speak most to you and SHARE them with your teammates, customers and friends.
Together, our community of over 100 million people who consume my content are making the world a wiser, better and brighter place. Thank you. It’s a genuine honour to be of service to you.
Love + respect,
Robin
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the rich person in the graveyard
Money is only one form of wealth. I’ll make this message for today fairly short, but it just might be one of the most important ones I’ve sent to you in a while.
Our culture has pushed and trained and brainwashed so many of us to chase money and watches and things so we become “rich.”
It’s sad. Because people get hurt (by getting nice things and losing their soul along the way).
And this brainwashing is designed to make us think that if we exhaust our energy and spend our lifeforce on this pursuit, we’ll get to a place where we wake up happy.
It’ll never happen. Never. Ever.
I’ve seen it time and time again with the billionaire clients that I’ve mentored for decades. They feel happy for a week and then the scientific phenomenon of hedonic adaptation takes effect, they normalize the new rewards and, of course, they want more.
Personally, I must share that though I’ve sold well over 25 million books and spoken in stadium after stadium for most of my adult life, such things have made pretty much no difference to my satisfaction levels. There are so many more important priorities for me.
20 years ago I introduced The 8 Forms of Wealth. My clients have found it deeply helpful in the building of an honestly beautiful life.
Once you learn each of them and then spend a little time each day making them more real in your hours I can assure you, you’ll become truly (versus fakely) rich.
A great life may have financial independence in it and if that’s important to you then win in this area, please. But without wellness, love, craft and the other forms (along with my unspecific tools that optimize each one) a person ends up as the richest person in the graveyard.
As we step into September, I just wanted you to take some time to reflect on what mountains you’re climbing. So you climb the correct ones.And, if you’d like to significantly increase your creativity and productivity between now and December so you end this year super strong, I enthusiastically encourage you to invest in a membership in my value-rich online course, HabitCamp. Here are the details.
I’ll leave you with one of my favorite quotes to keep you strong. I wish you a great day. Thank you for following my work. You’re great you know?
"Do not let your fire go out, spark by irreplaceable spark, in the hopeless swamps of the approximate, the not-quite, the not-yet, and the not-at-all.” - Ayn Rand
Love + respect,
Robin
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