Deconstruct the need of your marketplace for belonging and how you can fill that need at every level of the value chain. Your peers in your marketplace aren’t even thinking like this. You will be undefeatable if you do this exercise, and then more importantly, execute on it, because ideation without execution is utter delusion. But ideas alone are worthless. What made Facebook? Facebook, Amazon. Amazon. What makes a great company great is not the idea, but it’s the daily execution and implementation and iteration and relentless optimization around the idea until the company is seen as a world-class company.
