Rather than releasing 1000 mediocrities being the business of focusing on one masterwork. Maybe it every year, maybe it’s every four years. Like Michelangelo and the Sistine Chapel ceiling, four years focused on the ceiling. It damaged his eyes. It hurt his back, yet he made history. If you look at some of the great restaurants on the planet, like Piazza Domo in Alba, Italy, there’s only six tables, not thousands of tables, six tables, so they can dial in the user experience and create magic. Do few things really, really well. Zuckerberg, his hoodie, Steve Jobs’s, turtlenecks. So many creative superstars what do they do? They have uniforms. That’s about going minimalist. They don’t have to exercise their cognitive bandwidth every morning when their well of focus and their willpower is full, they just put on the uniform. They don’t waste any energy. Don’t waste any willpower. Don’t waste any thinking on what they need to wear. That’s an example of going minimalist.
