It’s so rare right now, it really is a GCA, a Gargantuan Competitive Advantage. Where you keep your promises, you’re always on time, you over-deliver, you actually under-promise and over-deliver. When you say you’re going to do something for someone, you always do it. When you start operating like that, you become trustworthy. And that is so powerful, because ultimately, success in business, and success in life is about relationships. And the more you deliver value to people, the more they trust you. And when you become trustworthy, then people say, I want to give you my business. And they say, I want to do more for you. And they say, “You know what? You’ve given to me, I want to give back to you.”
