Don’t work like a marathoner, work like a sprinter. So the old model of working is, let’s work harder and get more done. Well, that model comes from the industrial age when we were factory workers. So if we worked longer in the factory, we would produce more widgets. Well, we live in a completely different world right now, and it’s not how long you work. Here’s the most important thing, the quality of your genius that you bring to your hours. I’ve worked with billionaires, I’ve worked with NBA, NFL, NHL superstars, and here’s what I’ve taught them. The model is called the The Twin Cycles of Elite Performance. Rather than it being all about working longer, work much more intelligently. The greatest business people, creatives, producers, work in sprints of intense focus and energy, and then they pull back and they recover.
