Play the long game. Aim for legendary. Don’t just say, “I want to be world-class in my dominant pursuit for a little window of time.” Say, “I want to have the guts and the grit and the acumen and the mindset and the capability and the commitment to create enduring success.” That’s why I say nothing fails like success. You look at the restaurant that is hot in your neighborhood right now. They’re on the path to obsolescence if they’re not really careful. Sure, they went from a little neighborhood shop that made beautiful pasta, that had great service, that had the owner on the floor shaking your hand, getting to know your name. Then, they got written up in the magazines. Then, they got interviewed. Then, word of mouth spread like wildfire. What happened? They became arrogant. You see. Success can be so toxic. It is such a pull on every human being. It just plays with your mind. You literally shift from humility to arrogance. You shift from humility to arrogance. Once the arrogance sets in a mindset, it starts to populate every other person on the team, every other person in the culture, and every other person in the community. It is a very shortfall from success to irrelevance.
