When you become really popular in your marketplace, it’s really easy to stop doing the very things that made you popular and successful.
That is one of the key things I really want you to think about and almost deconstruct in your mind. What is your "winning formula", and how can you continually be innovating around your "winning formula" so you don’t fall in love with your success?
As you scale your genius and own your craft, a whole new series of challenges will show up with the intent to sabotage you—ranging from seductive human temptations to the natural appetite to resist innovation.
The solution for you?
Do whatever it takes to protect your gifts…
…Keep growing when it’s easier to coast.
…Continue learning even when you know so much.
…Stay humble when the arrogance that success can cause starts breathing down your neck.
…Deliver even more value as crowds of customers show up.
…Fireproof your integrity so you exemplify consistency.
…and never lose your white-belt mentality.
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