There is a reason the great empire makers, so many of them get up early. Tim Cook of Apple is a member of The 5AM Club. Michelle Obama gets up early. Howard Schultz, the visionary behind Starbucks, 5AM Club member. Many of the great artists, many of the great industry titans, many of the great humanitarians, Nelson Mandela for example, used to get up at 5AM in his prison cell on Robben Island to do pushups. Why? Because the way you begin sets up how beautifully you win. We live in a world right now where a lot of people get up a little later and then they check their email, they give their cognitive bandwidth to notifications, they start losing their focus versus understanding that the way you begin is an incredible opportunity to optimize your mindset, heart set, health set and soul set. Taking an hour from 5AM to 6AM , what I call the victory hour, to work on those four interior empires sets the tone for your day. Getting your morning routine right, so that the rest of your day is full of focus, creativity, elite performance, tranquility, peacefulness and joyfulness.
