The Project You Are Most Resisting Carries Your Greatest Growth

Anything great you will ever do in your life is hard. And so are you living every day? Let me ask you right now, in this moment, I am blessed to share with you. When you get up in the morning, when you go through your day, when you construct your evening routine, is it all around the path of least resistance? Is it all about pleasure is all about fun? Is it all about… Are you a master of easy? Or are you doing what very few do on the planet today?

As you know, one of my core brain tattoos is to have the results 95% of the population do not
have. You’ve got to commit to doing what only 5% of the population are willing to do and what the Titans do, what the virtuosos do, what the exceptionalists do. They build their days around the pursuit of difficult things. If you do that, here’s what happens. You’re going to build momentum. And if you do that, each day will be a platform for growth.

But even more importantly, how do you build self-respect? It’s by doing difficult things. When
you say, “I’d like to watch a video in the evening or my favorite TV show, but tonight I commit to spending time with my child who wants my attention and who needs me,” you grow in self respect.

When you say, “I’m going to get up at 5:00 AM and I’m going to run The 20/20/20 Formula that Robin teaches and that has literally helped millions of people upgrade their morning routine and their energy, productivity, creativity impact, you grow in self-respect.

When you say, “I’m not going to coast through my day. Today, I’m going to do something that’s
going to give me a micro-win, so my work and my craft gets a little better,” you grow in self respect. If each day you do difficult things and make these daily optimizations each day, through the doing of micro difficulties, you build greater self-respect. And as you build greater self-respect, you fall in love with yourself. It’s a great way to build self-love.

Not Sure Where to Start?

THE FOUNDATION

BEGIN WITH THE 5AM CLUB METHOD.

Designed for those new to the work, this foundational program establishes the daily disciplines and mindset that make every other protocol more powerful and effective.

The Deep Dive

ADVANCE WITH CIRCLE OF LEGENDS.

For those ready to go further, this immersive, year-long coaching experience delivers the most comprehensive transformation—integrating performance, purpose, and personal mastery.