The World-Class Habit Installation Protocol of Sports Superstars, Iconic Performers + Titans of Industry

Here’s some science for you. According to the University College of London, it takes 66 days to wire in a new habit to the point where it becomes easier to do the new habit than not to do the new habit. And the term researchers use isautomaticity. You might want to write that down. You might want to just say the word, because that’ll deepen the learning. Automaticity. So when you see someone who gets up at five o’clock, you see someone who perhaps seems automatically to be optimistic. You see someone who almost religiously follows their practices. Maybe it’s scheduling, maybe it’s a meeting at a certain time. You see the best producers and you look at them and you say, “Well, wow, they seem to do those skills automatically.” It’s not that they have talent you don’t have, it’s because they have practiced the new skill to the point of automaticity, and it takes you 66 days of daily practice to wire in the new habit until it becomes easier to do it than not to do it.

Not Sure Where to Start?

THE FOUNDATION

BEGIN WITH THE 5AM CLUB METHOD.

Designed for those new to the work, this foundational program establishes the daily disciplines and mindset that make every other protocol more powerful and effective.

The Deep Dive

ADVANCE WITH CIRCLE OF LEGENDS.

For those ready to go further, this immersive, year-long coaching experience delivers the most comprehensive transformation—integrating performance, purpose, and personal mastery.